The Communities Development division primarily comprises activities as a residential developer and builder primarily in the South East Queensland, Sydney and Melbourne markets.
Target Market and Product Range
The primary target market of the Communities Development division is the residential housing sector, generally servicing second and subsequent home buyers. Housing product is predominantly focused on owner occupiers. The division does not operate as a contract project home builder, rather producing the majority of its products as high volume, speculatively built, house and land packages. In addition, the division has developed a number of land only projects where lots are sold directly to the retail market as well as integrated housing (group title) projects in South East Queensland, Sydney and Melbourne, which have generally been in niche locations (close to public transport, schools, shops and other services).
The division produces a range of homes of different styles, sizes and finishes. The appropriate product type and size for a particular project is determined based on the demographics of the area and specific characteristics of the individual projects.